Borah, P. (2016 ). Political Facebook use: Campaign strategies used in 2008 and 2012 Presidential elections. Journal of Information Technology and Politics, 10.1080/19331681.2016.1163519
Borah, P. (2015). Emerging communication technology research: Theoretical and methodological variables in the last 16 years and future directions. New Media & Society. 10.1177/1461444815621512
Borah, P., Thorson, K. & Hwang, H.(2015). Causes and consequences of selective exposure among political blog readers: The role of hostile media perception in motivated media use and expressive participation. Journal of Information Technology and Politics. doi:10.1080/19331681.2015.1008608
Borah, P. (2015). Blog credibility: examining the influence of author information and blog “reach”. Atlantic Journal of Communication. 23(5), 298-313, doi: 10.1080/15456870.2015.1092740.
Rideout, T., Fowler, E, Branstetter, J. & Borah P. (2015). Political advertising in the 21st century: The influence of the YouTube ad. Journal of Information Technology and Politics.12(3), 237-251, doi:10.1080/19331681.2015.1050750
Borah, P. (2014). The hyperlinked world: A look at how the interactions of news frames and hyperlinks influence news credibility and willingness to seek information. Journal of Computer-Mediated Communication.19 (3), 576-590. doi:10.1111/jcc4.12060
Borah P. (2014).Does it matter where you read the news stories? Interaction of incivility and news frames in the political blogosphere.Communication Research. 41(6), 809-827. doi: 10.1177/0093650212449353
Bode, L., Vraga, E., Borah, P., & Shah, D. (2014). A new space for political expression: Predictors of political Facebook use and its democratic consequences. Journal of Computer-Mediated Communication. 19 (3), 414-429. doi:10.1111/jcc4.12048
Borah P. (2013). Interactions of news frames and incivility in the political blogosphere: Examining perceptual outcomes. Political Communication, 30, 456–473. doi:10.1080/10584609.2012.737426
Borah, P., Edgerly, S., Vraga, E., & Shah, D. (2013). Hearing and talking to the other side: Antecedents of cross-cutting exposure in adolescents. Mass Communication and Society, 16(3),391-416. doi: 10.1080/15205436.2012.693568
Borah, P. (2011). Conceptual issues in framing: A systematic examination of a decade’s literature. Journal of Communication, 61(2), 246-263. doi: 10.1111/j.1460-2466.2011.01539.x
Borah P. (2011). Seeking more information and conversations: Influence of competitive frames and motivated processing. Communication Research, 38 (3), 303-325. doi: 10.1177/0093650210376190
Thorson, K., Ekdale, B., Borah P., Namkoong, K., Shah, C. (2010). YouTube and Proposition 8:A case study in video activism. Information, Communication & Society, 13 (3), 325-349.
Bulla, D., & Borah, P. (2009). The glass ceiling in Indian news rooms. International Journal of Communication, 19 (1), 105-125.
Borah, P. (2009). Comparing visual framing in newspapers: Hurricane Katrina versus Tsunami. Newspaper Research Journal, 30(1), 50-57.
Borah, P. (2008). Examining media content: A case study of newspaper coverage of dowry in India. Asian Journal of Communication, 18(4), 379-395.
Niederdeppe, J., Bu, L., Borah, P., Kindig, D., & Robert, S. (2008). Message design strategies to raise public awareness about social determinants of health and population health disparities. The Milbank Quarterly, 86(3), 481-513.
Refereed Book Chapters
Borah, P. & Shah, D. (Accepted). The Origins of Media Perceptions: Judgments of News Accuracy and Bias Among Adolescents.Political Socialization in a Media Saturated World, Esther Thorson, Mitchell McKinney, & Dhavan Shah (Eds). Peter Lang Press.
Borah, P. (2014). Facebook use in the 2012 Presidential campaign: Obama vs. Romney. In Bogdan Patrut (Eds), Social Media in Politics: Case studies (2008-2013). New York, NY: Springer Science +Business Media, LLC.
Borah, P. (2014). Interaction of incivility and news frames in the political blogosphere: Consequences and psychological mechanisms. In Jonathan Bishop and Ashu M. Solo (Eds.) Politics in the Information Age. IGI Global.
Invited Book Chapters
Borah P. (2016). Framing in American Political Campaigns. The Praeger Handbook of Political Campaigning in the United States.
Borah, P. (2015). Media effects theory: Framing effects, agenda setting and priming. International Encyclopedia of Political Communication. Wiley-Blackwell.
Borah, P. Invited presentation on online data collection methods and experimental design, AEJMC, August, 2016
Borah, P. Invited presentation on social media and political campaigns, AEJMC, August, 2016
Borah, P. Invited presentation on political use of social media at the Research and Methods Symposium, at the School of Politics, Philosophy, and Public Affairs, Washington State University, April 4, 2016.
Borah, P. Invited presentation on EMA methodology via mobile technology at the Prevention Science Colloquia, Washington State University, April 8, 2016.
Borah, P. Invited presentation to the Board of Regents on emerging technology research in Association Faculty for Women (AFW), Washington State University, September 16, 2015.
Borah, P. Invited lecture in Whitworth University, Spokane about graduate studies in Murrow College. October 17, 2013.
Borah, P. Invited guest lecture on digital photography, Maryville University, September 4, 2012.
Borah, P. Invited guest lecture as the keynote speaker in Community Service Public Relations Council (CSPRC) meet, on social media and public relations campaigns, St Louis, November 8, 2011.
Borah, P. Invited guest lecture on social media in Maryville University, November 7, 2011.
Borah, P. Invited guest lecture on incivility in the political blogosphere in University of Wisconsin alumni meet, St Louis, November 1, 2011.
Borah, P. Invited guest lecture on seeking more information and conversations: Influence of competitive frames and motivated processing in Erasmus University, Rotterdam, Netherlands, September 20, 2011.
Borah, P. Invited lecture on teaching strategies, panel on promising professors and distinguished educator, Mass Communication and Society Division, August 11, 2011.
Borah, P. Invited lecture on social media, career workshop, Maryville University, January 22nd, 2011.
Borah, P. Invited guest lecture on sports and Media, Maryville University, October 25th, 2010.
Vraga, E., Veenstra, A., Borah, P., Shah, D., & Zuniga, H. The blog public: Bloggers, readers and the communities they build. Part of a special panel organized, “Blogging Politics: Press, Policy, and the Public” AEJMC, August, 2008.