Publications

Borah, P., Thorson, K. & Hwang, H.(Accepted). Causes and consequences of selective exposure among political blog readers: 
The role of hostile media perception in motivated media use and expressive participation. Journal of Information Technology and Politics.

Borah, P. (Accepted). Blog credibility: examining the influence of author information and blog “reach”. Atlantic Journal of Communication.

Borah, P. & Shah, D. (Accepted). The Origins of Media Perceptions: Judgments of News Accuracy and Bias Among Adolescents.Political Socialization in a Media Saturated World, Esther Thorson, Mitchell McKinney, & Dhavan Shah (Eds). Peter Lang Press.

Borah, P. (2014). The hyperlinked world: A look at how the interactions of news frames and hyperlinks influence news credibility and willingness to seek information. Journal of Computer-Mediated Communication.19 (3), 576-590. doi:10.1111/jcc4.12060

Borah P. (2014).Does it matter where you read the news stories? Interaction of incivility and news frames in the political blogosphere.Communication Research. 41(6), 809-827. doi: 10.1177/0093650212449353

Borah, P. (2014). Facebook use in the 2012 Presidential campaign: Obama vs. Romney. In Bogdan Patrut (Eds), Social Media in Politics: Case studies (2008-2013). New York, NY: Springer Science +Business Media, LLC.

Borah, P. (2014). Interaction of incivility and news frames in the political blogosphere: Consequences and psychological mechanisms. In Jonathan Bishop and Ashu M. Solo (Eds.) Politics in the Information Age. IGI Global.

Bode, L., Vraga, E., Borah, P., & Shah, D. (2013). A new space for political expression: Predictors of political Facebook use and its democratic consequences. Journal of Computer-Mediated Communication. doi:10.1111/jcc4.12048

Borah P. (2013). Interactions of news frames and incivility in the political blogosphere: Examining perceptual outcomes. Political Communication, 30, 456–473. doi:10.1080/10584609.2012.737426

Borah, P., Edgerly, S., Vraga, E., & Shah, D. (2013). Hearing and talking to the other side: Antecedents of cross-cutting exposure in adolescents. Mass Communication and Society, 16(3),391-416. doi: 10.1080/15205436.2012.693568

Borah, P. (2011). Conceptual issues in framing: A systematic examination of a decade’s literature. Journal of Communication, 61(2), 246-263. doi: 10.1111/j.1460-2466.2011.01539.x

Borah P. (2011). Seeking more information and conversations: Influence of competitive frames and motivated processing. Communication Research, 38 (3), 303-325. doi: 10.1177/0093650210376190

Thorson, K., Ekdale, B., Borah P., Namkoong, K., Shah, C. (2010). YouTube and Proposition 8:A case study in video activism. Information, Communication & Society, 13 (3), 325-349.

Bulla, D., & Borah, P. (2009). The glass ceiling in Indian news rooms. International Journal of Communication, 19 (1), 105-125.

Borah, P. (2009). Comparing visual framing in newspapers: Hurricane Katrina versus Tsunami. Newspaper Research Journal, 30(1), 50-57.

Borah, P. (2008). Examining media content: A case study of newspaper coverage of dowry in India. Asian Journal of Communication, 18(4), 379-395.

Niederdeppe, J., Bu, L., Borah, P., Kindig, D., & Robert, S. (2008). Message design strategies to raise public awareness about social determinants of health and population health disparities. The Milbank Quarterly, 86(3), 481-513.

Invited Book Chapters

Borah P. (Under Contract). Framing in American Political Campaigns. The Praeger Handbook of Political Campaigning in the United States.

Borah, P. (Accepted). Media effects theory: Framing effects, agenda setting and priming. International Encyclopedia of Political Communication. Wiley-Blackwell.

Invited Lectures

Borah, P. Invited guest lecture on digital photography, Maryville University, September 4, 2012.

Borah, P. Invited guest lecture as the keynote speaker in Community Service Public Relations Council (CSPRC) meet, on social media and public relations campaigns, St Louis, November 8, 2011.

Borah, P. Invited guest lecture on social media in Maryville University, November 7, 2011.

Borah, P. Invited guest lecture on incivility in the political blogosphere in University of Wisconsin alumni meet, St Louis, November 1, 2011.

Borah, P. Invited guest lecture on seeking more information and conversations: Influence of competitive frames and motivated processing in Erasmus University, Rotterdam, Netherlands, September 20, 2011. 

Borah, P. Invited lecture on teaching strategies, panel on promising professors and distinguished educator, Mass Communication and Society Division, August 11, 2011. 

Borah, P. Invited lecture on social media, career workshop, Maryville University, January 22nd, 2011.

Borah, P. Invited guest lecture on sports and Media, Maryville University, October 25th, 2010.

Vraga, E., Veenstra, A., Borah, P., Shah, D., & Zuniga, H. The blog public: Bloggers, readers and the communities they build. Part of a special panel organized, “Blogging Politics: Press, Policy, and the Public” AEJMC, August, 2008.

Conference Papers

2014

Borah, P. (September, 2014). Credibility perceptions of YouTube videos: Influence of production type, source, and number of views. Paper presented at the World Association of Public Opinion Research, Nice, France. 

Borah, P., & Brickman, J. (August, 2014). Online Communities: What do we know? Paper presented at the Association for Education in Journalism and Mass Communication, (Mass Communication and Society Division), Montreal, Canada

Borah, P. (May, 2014). Political activism on YouTube: Video type, source, and the role of efficacy in political participation. Paper presented at the International Communication Association (Mass Communication Division), Seattle, WA.

Borah, P. (May, 2014).Political Facebook use in the 2012 Presidential campaign: Political participation and congruency. Paper presented at the International Communication Association (Communication Technology Division), Seattle, WA.

Borah, P. (May, 2014). On the Importance of Visual Frames: Why Should We Care About Visual Frames? From a “Life Line” to a “Bridging Model” of Visual Research?
Theoretical and Methodological Challenges of Visual Framing (Visual Communication Division), Seattle, WA.

Borah, P. (April, 2014).Facebook and Twitter use in the 2012 Presidential campaign: Obama vs. Romney. Paper presented at the Western Political Science Association, Seattle, WA.

2013

Borah, P., Beam, M., Pinkelton, B.,  & Austin, E. (August, 2013). Perceptions of credibility and television news: Examining the moderating effects of cynicism and skepticism. Paper presented at the Association for Education in Journalism and Mass Communication, (Political Communication Division), Washington D.C.

Austin, E., Pinkelton, B., Beam, M. & Borah, P. (August, 2013). Celebrities and media literacy: Satirical news and critical thinking about politics. Paper presented at the American Political Science Association Annual Meeting, Chicago, IL.

Borah, P. (June, 2013). Competitive frames and motivated processing: Examining the role of ambivalence in value framing effects. Paper presented at the International Communication Association (Political Communication Division), London, UK.

2012

Borah P. (August, 2012). Blog credibility: examining the influence of author information and blog “reach”. Paper presented at the Association for Education in Journalism and Mass Communication, (Communication Technology Division), Chicago, IL.

Borah P. (August, 2012). Framing theory in the last fifteen years: Examining definitions, citations, mechanisms and antecedents across fifteen disciplines. Paper presented at the Association for Education in Journalism and Mass Communication, (Political Communication Division), Chicago, IL.

Borah P. (June, 2012). Are blogs credible? Influence of author information on blogger credibility. Paper presented at the World Association of Public Opinion Research, Hong Kong.

2011

Borah P. (September, 2011). Perceptions of the media and politics: Interactions of incivility and news frames in the political blogosphere. Paper presented at the World Association of Public Opinion Research, Amsterdam, Netherlands.

Borah P. (August, 2011). The hyperlinked world: A look at how the interactions of news frames and hyperlinks influence news credibility and willingness to seek information. Paper presented at the Association for Education in Journalism and Mass Communication, (Communication Technology Division), St Louis, MO.

Borah P. (August, 2011). Examining news frames in the new media landscape: Moderating effects of incivility in the political blogosphere. Paper presented at the Association for Education in Journalism and Mass Communication, (Political Communication), St Louis, MO.

Borah P. (August, 2011). Interactions of news frames and incivility in the political blogosphere: Examining news credibility and political trust. Paper presented at the Association for Education in Journalism and Mass Communication, (Civic and Citizen Journalism), St Louis, MO.

Borah P. (March, 2011). Does it matter where you read the news stories? Interaction of incivility and news frames in the political blogosphere. Paper presented at the World Association of Public Opinion Research symposium, Segovia, Spain.

2010

Abril, E., Kim, Y., Borah P., Tsai, J. (November, 2010). Protecting one’s own or getting turned-off? Testing the prospects for deliberation of TV news shows. Paper presented at the Mid-West American Association for Public Opinion Research, Chicago, IL.

Wang, M., Gabay, I., Borah P., & Shah, D. (August, 2010). Family harmony : How campaign information environment affected evaluations of Obama among parents and kids. Paper presented at the Association for Education in Journalism and Mass Communication, Denver, CO. (Mass Communication and Society Division).

Wang, M., Borah P., Wise, D., Zukas, K., McLaughlin, B., & Mirer, M. (August, 2010). Unusual pathways to issue engagement: How dispositional cynicism conditions
incivility effect on television political talk shows. Paper presented at the Association for Education in Journalism and Mass Communication, Denver, CO. (Winner of Guido Stempel prize for top student paper in the research paper competition, Graduate education Interest Group).

Borah P. & Carr, J. (May, 2010) Framing effects and racial prejudice: The moderating role of need for cognition. Paper presented at the American Association for Public Opinion Research, Chicago, IL.

Borah P. (April, 2010) Interplay between news frames and the political blogosphere: The role of incivility. Paper accepted to be presented at the New Media Theory Conference, Lubbock, TX.

Wang, M. & Borah P. (April, 2010). Did the mainstream media favor President Obama and did the voters think so? A longitudinal look at media bias. Paper presented at the Midwest Political Science Association, Chicago, IL.

Wang, M., Gabay, I. Edgerly, S., Borah P., & Shah, D. (April, 2010). Political advertising environment, information seeking, and voting in the 2008 election: A Longitudinal multilevel analysis. Paper presented at the Midwest Political Science Association, Chicago, IL.

2009

Borah P. (November, 2009). Seeking more information: Influence of competitive frames and information processing. Paper presented at the Mid-West American Association for Public Opinion Research, Chicago, IL.

Vraga, E., Edgerly, S., Gabay, I., Abril, E. & Borah P. (November, 2009). Telling you what to think: Effects of an advocacy prime and additional information on argument evaluation. Paper presented at the Mid-West American Association for Public Opinion Research, Chicago, IL.

Thorson, K., Borah P., Ekdale, B., & Namkoong, K. (October, 2009). YouTube and Proposition 8: A case study in video activism. Paper presented at the annual convention of the Association of Internet Researchers, Milwaukee, WI.

Borah, P., Edgerly, S., Vraga, E., & Shah, D. (September, 2009). Hearing and talking to the other side: Antecedents of cross-cutting exposure. Paper presented at the American Political Science Association, Toronto, Canada.

Borah, P. (August, 2009). Framing as a distinct social influence process: The role of the individual. Paper presented at the Association for Education in Journalism and Mass Communication, Boston, MS. (Communication Theory and Methodology Division).  

Borah, P. (August, 2009). Framing theory: A systematic examination of a decade's literature and an agenda for future directions. Paper presented at the Association for Education in Journalism and Mass Communication, Boston, MS. (Graduate Education Interest Group).

Borah, P., Anderson, A., Tsai, J., & Gunther, A. (August 2009). Attention to exemplars: Moderating effects of information processing and personal involvement in exemplification. Paper presented at the Association for Education in Journalism and Mass Communication, Boston, MS. (Communication Theory and Methodology Division).  

Bode, L., Borah, P., Vraga, E., & Shah, D. (August, 2009). A new space for political expression: Predictors of political Facebook use and its democratic consequences. Paper presented at the Association for Education in Journalism and Mass Communication, Boston, MS. (Communication Technology Division).

Vraga, E., Borah, P., Wang, B., & Shah, D. (August, 2009). Building the habit: Growth in news use among teens during the 2008 campaign. Paper presented at the Association for Education in Journalism and Mass Communication, Boston, MS. (Mass Communication and Society Division).

Borah, P. (May, 2009). Framing in competitive environments: the influence of news frames on cognitive complexity. Paper presented at the annual convention of the American Association for Public Opinion Research, Hollywood, FL.

Borah, P., Vraga, E., & Shah, D. (May, 2009). The origins of media perceptions: Judgments of news accuracy and bias among adolescents. Paper presented at the annual convention of the International Communication Association, Chicago, IL (Journalism Studies Division).

Namkoong, K., Thorson K., Fung., T & Borah, P. (May, 2009). Uncivil engagement: Linking incivility to political participation through negative emotions. Paper presented at the annual convention of the International Communication Association, Chicago, IL. (Political Communication Division).

2008

Gotlieb, M., Anderson, A., Borah, P., Gabay, I., Lee, N., & McLeod, D. (August, 2008). The framing debate: Idealistic framing versus pragmatic framing and the relationship to information processing. Paper presented at the Association for Education in Journalism and Mass Communication, Chicago, IL. (Communication Theory and Methodology Division).

Vraga, E., Veenstra, A., Borah, P., Shah, D., & Zuniga, H. (August, 2008). The blog public: Bloggers, readers and the communities they build. Paper presented at the Association for Education in Journalism and Mass Communication, Chicago, IL. (Invited presentation: Part of a special panel organized, “Blogging Politics: Press, Policy, and the Public” in Communication Theory and Methodology and Communication Technology Divisions)

Hwang, H., Borah, P., Kang, N., & Veenstra, A. (May, 2008). Does Civility matter in the blogosphere? Examining the interaction effects of incivility and disagreement on citizen attitudes. Paper presented at the annual convention of the International Communication Association, Montreal, Canada. (Communication Technology Division)

2007

Hwang, H., Thorson, K., Ekdale, B., Borah, P., Veenstra, A., Vraga, E., & Wang, M. (November, 2007). Why does civility matter in blogosphere? Examining the effects of civility and ideological dissonance. Paper presented at the annual convention of the Mid-West American Association for Public Opinion Research, Chicago, IL.

Hwang, H., Thorson, K., Borah, P., Cleland, R., Perlmutter, D. (August, 2007). Blogosphere and participatory democracy: Hostile media perception, information selection, and political participation. Paper presented at the Association for Education in Journalism and Mass Communication, Washington D.C. (Communication Theory and Methodology Division).

Borah, P. (May, 2007). Calling troops home: A content Analysis of the withdrawal of troops from Iraq, 2003-2006. Paper presented at the annual convention of the International Communication Association, San Francisco, CA. (Mass Communication Division).

Borah, P. (May, 2007). Television vs. newspaper revisited: The 2003 Iraq War coverage and the perceptions of the war. Paper presented at the annual convention of the American Association for Public Opinion Research, Anaheim, CA.

2006

Borah, P. (August, 2006). The visual framing of the Indian Ocean Tsunami and hurricane Katrina: A depiction in the American press. Paper presented at the Association for Education in Journalism and Mass Communication, San Francisco, California (Top student paper, Visual Communication Division).

Borah, P. (August, 2006). Bride burning: How newspapers framed dowry in India. Paper presented at the Association for Education in Journalism and Mass Communication, San Francisco, California (Top student paper, International Communication Division).

Humane, A., Yuenger, C., Wang, X., Gartenberg, D., & Borah, P. (August, 2006). How the New York Times covered the 2004 Presidential Campaign: A Case study. Paper presented at the Association for Education in Journalism and Mass Communication, San Francisco, California. (Newspaper Research Division).

Borah, P. (June, 2006). “Brides are not for Burning”*: A content analysis of newspaper coverage of dowry in India 1999-2004. Paper presented at the  International Communication Association, Dresden, Germany. (International Communication Division).

Borah, P. (June, 2006). The visual framing of the Indian ocean tsunami and hurricane Katrina: A comparison of newspaper coverage in three countries. Paper presented at the International Communication Association, Dresden, Germany. (Visual Communication Division). 

Borah, P. (June, 2006). “ When you take an idea and route it through the Indian heart, it changes entirely”. Copyright law and its implementation in India. Paper presented at the International Communication Association, Dresden, Germany.

2005

Bulla, D & Borah, P. (November, 2005). Emergence of women in the Indian newsroom. Paper presented at the World Forum on Information Society (under International Research Foundation for Development and the United Nations), Tunis, Tunisia.

Borah, P. (February, 2005). Bride burning: A content analysis of newspaper coverage of dowry in India 1999-2004. Paper presented at the  annual Gender and Development Conference, University of Missouri at Kansas City, MO.